Ministry of Commerce: “Our fight against advertisements that may harm children's health will continue with determination.”
The Advertising Board affiliated with the Ministry of Commerce has intensified its inspections against advertising content directed at children or exploiting children's perceptual weaknesses.
Close Monitoring of Advertisements Aimed at Children by the Advertising Board
Ticaret Bakanlığı bünyesinde faaliyet gösteren Advertisement Boardcontinues its inspections against advertising content that may negatively affect children's physical, mental and emotional development.
Legal Framework Determined
6502 sayılı Article 61 of the Law on Consumer ProtectionIt regulates that commercial advertisements must be accurate and honest, in accordance with general morality, public order and personal rights.
Regulation Clarifies Ethical and Legal Boundaries
Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği ile reklamcılık faaliyetlerine ilişkin etik kurallar detaylı biçimde belirlendi. Yönetmeliğin In article 5It was stipulated that advertisements must comply with general morality, do not violate personal rights and do not contain statements that exploit children.
No Passage to Abuse Based on Children's Economic Behavior
Aynı yönetmeliğin Article 28It prohibits the exploitation of economic behavior by groups that need protection due to age or lack of experience.
Dangerous Ads That Lead to Excessive Consumption are Prohibited
“Çocuklara Yönelik Reklamlar” başlıklı Article 24, çocukları tehlikeye yönelten, aşırı tüketime teşvik eden veya gelişim düzeylerini istismar eden tüm reklam faaliyetlerini yasaklıyor. Kurallara aykırı davranan reklam verenlere advertising suspension, correction, administrative fine or precautionary suspension for up to three months cezaları uygulanabiliyor.
Access Block Decision in Internet Disorders
If inconsistency is detected in digital media, the Advertising Board may decide to block access.
“Protection of Children is Both a Legal and Conscientious Obligation”
In the statement made by the Ministry of Commerce, "Our fight against all kinds of advertisements that target children, negatively affect their development or exploit their consumption habits will continue with determination."
Kaynak: CUMHA - CUMHUR HABER AJANSI
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